Strategic Marketing Consultant
Marketing Transformation & Revenue Growth Through AI & Data-Driven Strategies
With 2 decades of experience leading global marketing teams, I help B2B organizations transform their marketing strategy, optimize digital channels, and implement innovative technologies. Specializing in demand generation, go-to-market strategy, and marketing operations, I deliver measurable pipeline growth and ROI as a consultant or interim marketing leader.
LinkedIn Top Voice
TEDx Speaker
Top 10 Marketing Influencers
250K+ Social Media Community
TEDx Speaker
Top 10 Marketing Influencers
250K+ Social Media Community
Linkedin Top Voice
Why Choose Me
Areas of Expertise
Strategic Marketing
Go-to-Market Strategy
Develop comprehensive strategies that align with business objectives and drive measurable growth
Demand Generation
Create predictable pipeline through multi-channel marketing programs
Account-Based Marketing
Accelerate business growth with targeted 1-to-1 ABM strategies
AI & Performance Marketing
AI-Powered Marketing
Implement cutting-edge AI tools to enhance marketing processes, personalization, and engagement
Performance Marketing
Optimize campaigns for maximum ROI and conversion
Marketing Operations
Streamline processes and enhance efficiency across marketing functions
LinkedIn & Content Strategy
LinkedIn Growth Strategy
Reach new B2B prospects quickly with bespoke LinkedIn demand generation strategies
Content Strategy
Develop thought leadership content that builds authority and drives engagement
Brand Experience
Create consistent brand experiences across all customer touchpoints
Book Your Free Consultation
Ready to transform your B2B marketing strategy? Let’s chat about driving real results for your business. Fill in this quick form for a complimentary 30-minute strategy session where we’ll explore tailored solutions to elevate your brand
Clients I Have Worked With
Associated With
Work with Archana
Strategic Marketing
- Go-to-Market Strategy: Develop comprehensive strategies that align with business objectives and drive measurable growth
- Demand Generation: Create predictable pipeline through multi-channel marketing programs
- Account-Based Marketing: Accelerate business growth with targeted 1-to-1 ABM strategies
AI & Performance Marketing
- AI-Powered Marketing: Implement cutting-edge AI tools to enhance marketing processes, personalization, and engagement
- Performance Marketing: Optimize campaigns for maximum ROI and conversion
- Marketing Operations: Streamline processes and enhance efficiency across marketing functions
LinkedIn & Content Strategy
- LinkedIn Growth Strategy: Reach new B2B prospects quickly with bespoke LinkedIn demand generation strategies
- Content Strategy: Develop thought leadership content that builds authority and drives engagement
- Brand Experience:Create consistent brand experiences across all customer touchpoints
Portfolio
Work Showcase
Unlocking B2B Influencer Marketing
Future B2B CMO Recognition
TEDx Speaker on AI’s Future
Marketing Mastery Decoded
Women Economic Forum Award
Thought Leadership Amplification
Women Economic Forum Award
Honoured with the “Iconic Leaders Creating a Better World for All” award at the Women Economic Forum in London, celebrating female empowerment.
Top 100 Marketing Influencer
Ranked 8th on the ‘Top 100 Marketing Influencers Index’ Technology for Marketing conference in London, among industry’s most influential voices
Future B2B CMO Recognition
Future B2B CMO 100 by Hottopics, selected through global C-suite nominations for demonstrating exceptional leadership and impact in B2B marketing.
Women Economic Forum Award
Honored with the “Iconic Leaders Creating a Better World for All” award at the Women Economic Forum in London, celebrating female unity and empowerment.
Top 100 Marketing Influencer
Ranked 8th on the prestigious ‘Top 100 Marketing Influencers Index’ at the Technology for Marketing conference in London, celebrating alongside the industry’s most influential voices.
Future B2B CMO Recognition
Named to the prestigious Future B2B CMO 100 by Hottopics, selected through global C-suite nominations for demonstrating exceptional leadership and impact in B2B marketing.
TEDx Speaker on Future Skills for AI
Delivered TEDx talk at Sri Balaji University Pune exploring the critical intersection of technology, creativity, and ethics, sharing essential skills for thriving in an AI-driven future with tomorrow’s leaders.
TEDx Speaker on AI’s Future
Delivered TEDx talk at Sri Balaji University Pune exploring the critical intersection of technology, creativity, and ethics, sharing essential skills for thriving in an AI-driven future with tomorrow’s leaders.
Asian Business School
Shared insights on AI’s transformative impact on marketing, emphasizing that success goes to professionals who leverage AI while honing complementary human skills.
DigiMarCon London
Presented on leveraging AI for marketing excellence, introducing a proprietary framework to scale AI across organizations and drive measurable impact.
Unlocking B2B Influencer Marketing
In this episode, explore B2B influencer marketing, focusing on leveraging industry influencers to boost brand credibility and drive growth.
Marketing & Content Creation
Dive into an insightful conversation with London-based creator as she shares her journey, global perspective, and marketing insights over our favorite brews.
Marketing Mastery Decoded
Join our conversation as I unpack the distinction between creators and influencers while sharing expert insights on B2B versus B2C strategies across platforms.
Comedy-Driven Brand Launch
Established Purplebricks in the market through an integrated campaign featuring humorous TV spots, radio ads, and social media clips that created a distinctive brand voice from day one.
Hybrid event experience
Orchestrated a seamless campaign integrating physical and virtual events across EMEA, creating consistent brand touchpoints that maximized audience engagement.
Cross-Dimensional Event Integration
Orchestrated a seamless campaign integrating physical and virtual events across EMEA, creating consistent brand touchpoints that maximized audience engagement.
Thought Leadership Amplification
Launched the Aspire talk series and client case study videos to establish credibility and thought leadership across UK and APAC markets, positioning the brand as an industry authority.
These AI “hallucinations” aren’t just amusing
They’re serious business risks when they appear in marketing content. Here’s a 5-part oversight framework that maintains efficiency while catching these errors before they reach your audience.
Absolutely thrilled to be recognised as one of the 2025 Future B2B CMO 100
Being part of this incredible list of marketing leaders shaping the future of B2B marketing is an honour and a testament to the impact we’re making . From AI-powered strategies to pushing the boundaries of demand generation and content-led growth, I’m excited for what’s ahead!
One day last week, everything seemed to go off track—quite literally
A last-minute change in plans meant I had to rush across London, and in the chaos, I booked an Uber to the wrong location. midway realisation, mild panic. But instead of frustration, the driver simply said, “Don’t let this ruin your day. These things happen.”
About
My expertise includes:
- Growth Marketing & Strategy: Delivering significant audience growth and engagement metrics across digital channels with proven experience in acquisition strategies, ABM implementation, and digital-first approaches that drive pipeline conversion.
- Marketing Technology & Automation: Comprehensive MarTech stack integration between platforms like Marketo, Salesforce, and 6sense, creating custom automation workflows that enhance audience engagement and drive marketing efficiency.
Create Your Own Path, Don’t Follow the Crowd
In a world where everyone seems to follow the same route, the true impact comes from breaking the norm. Whether it’s in your career, your goals, or your personal story—dare to be different.
A Dream Come True
I grew up watching life-changing TEDx talks, and last month, I had the honour of being on the TEDxSBUP stage at Sri Balaji University Pune! Speaking to students about the skills of the future—the ones that bridge technology, creativity, and ethics—was an experience I’ll cherish forever. It’s amazing to be able to inspire others while learning from them too.
AI won’t replace marketers — but marketers using AI will lead the way.
Spoke at Asian Business School about how AI is revolutionizing marketing and the future of work. From automation to creativity, AI is changing the game! Loved the warm vibes, amazing conversations with faculty and students, and the honor of being felicitated by ABS.
About
My expertise includes:
- Growth Marketing & Strategy: Delivering significant audience growth and engagement metrics across digital channels with proven experience in acquisition strategies, ABM implementation, and digital-first approaches that drive pipeline conversion.
- Marketing Technology & Automation: Comprehensive MarTech stack integration between platforms like Marketo, Salesforce, and 6sense, creating custom automation workflows that enhance audience engagement and drive marketing efficiency.
Portfolio
My Amazing Work
Unlocking B2B Influencer Marketing
In this episode, explore B2B influencer marketing, focusing on leveraging industry influencers to boost brand credibility and drive growth.
Marketing & Content Creation
Dive into an insightful conversation with London-based creator as she shares her journey, global perspective, and marketing insights over our favorite brews.
Marketing Mastery Decoded
Join our conversation as I unpack the distinction between creators and influencers while sharing expert insights on B2B versus B2C strategies across platforms.
Unlocking B2B Influencer Marketing
In this episode, explore B2B influencer marketing, focusing on leveraging industry influencers to boost brand credibility and drive growth.
Marketing & Content Creation
Dive into an insightful conversation with London-based creator as she shares her journey, global perspective, and marketing insights over our favorite brews.
Marketing Mastery Decoded
Join our conversation as I unpack the distinction between creators and influencers while sharing expert insights on B2B versus B2C strategies across platforms.
Unlocking B2B Influencer Marketing
In this episode, explore B2B influencer marketing, focusing on leveraging industry influencers to boost brand credibility and drive growth.
Marketing & Content Creation
Dive into an insightful conversation with London-based creator as she shares her journey, global perspective, and marketing insights over our favorite brews.
Marketing Mastery Decoded
Join our conversation as I unpack the distinction between creators and influencers while sharing expert insights on B2B versus B2C strategies across platforms.
Unlocking B2B Influencer Marketing
In this episode, explore B2B influencer marketing, focusing on leveraging industry influencers to boost brand credibility and drive growth.
Marketing & Content Creation
Dive into an insightful conversation with London-based creator as she shares her journey, global perspective, and marketing insights over our favorite brews.
Marketing Mastery Decoded
Join our conversation as I unpack the distinction between creators and influencers while sharing expert insights on B2B versus B2C strategies across platforms.
Unlocking B2B Influencer Marketing
In this episode, explore B2B influencer marketing, focusing on leveraging industry influencers to boost brand credibility and drive growth.
Marketing & Content Creation
Dive into an insightful conversation with London-based creator as she shares her journey, global perspective, and marketing insights over our favorite brews.
Marketing Mastery Decoded
Join our conversation as I unpack the distinction between creators and influencers while sharing expert insights on B2B versus B2C strategies across platforms.
Join Our Community of 250K+ Followers
35K
Email Subscribers
Recommendations
Leadership in Marketing
During our recent global pandemic, her marketing acumen in many areas was recognized by leadership as she and her small team had the ability to create unique experiences for the EDB customers ranging from online events to digital media outreach with amazing results.
Carole Bailey
1
Proven Marketing Impact
She transformed EDB’s marketing efforts in EMEA, showing passion and dedication for the work above and beyond the call of duty. When she started, the marketing program in EMEA was in rough shape, but she turned that around, building an excellent program and team.
Tim Dailey
My Blogs
Marketing and Lifetsyle Blogs
All That Clicks
Digital Marketing Blog by Archana Dhankar
Fashion For Royals
Digital Marketing Blog by Archana Dhankar